15 Facebook Retargeting Ads Examples to Make More Money

Facebook retargeting ads have proven to be one of the most effective strategies for increasing conversions, driving sales, and maximizing return on investment (ROI). By targeting people who have already interacted with your brand, you can serve tailored ads to people who are already familiar with your products or services, giving you a higher chance of closing the sale. But, how do you create the perfect Facebook retargeting ad?

In this article, we’ll explore 15 creative Facebook retargeting ad examples that you can use to boost your business and make more money. These examples span various industries and approaches, helping you craft a campaign that best suits your goals.

1. Product Reminder Ad

Example: A customer visits your online store and browses a product but leaves without making a purchase. A product reminder ad can appear on Facebook showing the same product with a personalized message like “Don’t miss out! Your [product] is waiting.”

Why it works: Reminding customers of the product they already showed interest in increases the likelihood of conversion, tapping into their previous interest.

2. Abandoned Cart Ad

Example: Someone adds items to their shopping cart but abandons it before completing the checkout. An ad can appear showing the items left behind with a message like “You left something behind! Complete your purchase now and get 10% off.”

Why it works: Abandoned cart ads are highly effective because they target potential customers who are already close to making a purchase. Offering a discount or incentive sweetens the deal.

3. Upsell Ad for Similar Products

Example: A customer buys a phone case from your online store. A retargeting ad pops up offering similar or complementary products like a screen protector or charger.

Why it works: Showing related or complementary products can entice customers to make additional purchases by offering them something that enhances their original purchase.

4. Testimonial Ad

Example: Retarget a visitor who viewed a service or product page but didn’t convert. Show them a testimonial video or quote from a satisfied customer along with the product they were interested in.

Why it works: Social proof is a powerful conversion tool. Seeing positive experiences from real customers can help alleviate any hesitations a potential buyer may have.

5. Limited-Time Offer Ad

Example: Retarget users who visited your site but didn’t convert with a limited-time discount or an exclusive offer like “Only 24 hours left for 20% off on your favorite products.”

Why it works: The urgency of a time-sensitive offer can push hesitant customers to take immediate action, capitalizing on the fear of missing out (FOMO).

6. Free Shipping Ad

Example: For users who have previously added items to their cart but didn’t check out, show an ad with a “Free shipping on orders over $50” offer.

Why it works: Shipping costs are often a barrier to completing a purchase. Offering free shipping can be an irresistible incentive for potential customers to finalize their transaction.

7. Video Ad Showing Product in Use

Example: A potential customer viewed a product but didn’t buy it. A retargeting ad shows a video of the product in use, explaining its features and benefits.

Why it works: Videos are engaging and help demonstrate the value of the product. A well-crafted video can overcome objections and show the product in real-world scenarios.

8. Seasonal Promotion Ad

Example: As the holidays approach, target users who interacted with your store during the year with a seasonal sale like “Holiday Special: 15% off your next purchase.”

Why it works: Offering promotions that align with seasonal events can encourage customers to make a purchase they’ve been delaying, especially if they think it’s tied to a holiday or special occasion.

9. Customer Reviews Carousel Ad

Example: Create a carousel ad with multiple customer reviews or success stories. Each slide features a customer review or a detailed product review from happy clients.

Why it works: Multiple positive reviews increase trust and credibility, helping to nudge potential customers toward conversion by providing diverse perspectives.

10. Retargeting Ads for New Arrivals

Example: For customers who browsed your website but didn’t make a purchase, show an ad highlighting new products or services that might appeal to them based on their previous interest.

Why it works: People are often drawn to new things. Showing them something new that matches their previous behavior can reignite their interest in your business.

11. Loyalty Program Ad

Example: Retarget customers who have made a purchase with an ad encouraging them to join your loyalty program for exclusive discounts and rewards.

Why it works: Loyalty programs keep customers coming back. If you reward your existing customers with incentives, you’re more likely to retain them and increase repeat sales.

12. Cart Recovery Ad with Countdown Timer

Example: Someone abandons their cart, and your retargeting ad includes a countdown timer for a special offer like “Complete your purchase in the next 12 hours for a 10% discount.”

Why it works: The countdown timer creates urgency and pushes users to complete their purchase before the discount expires, increasing the chance of conversion.

13. Cross-Selling Ad

Example: After a user buys a product, show them a cross-sell ad with complementary products they might also need. For instance, after purchasing a camera, show related accessories like tripods or lens cleaners.

Why it works: By showcasing products that naturally complement the customer’s recent purchase, you increase the average order value and drive additional sales.

14. Brand Story Ad

Example: Retarget users who engaged with your brand but didn’t convert by showing them a brand story ad, where you tell the story behind your brand, your mission, and the value of your products.

Why it works: Storytelling humanizes your brand, fostering deeper emotional connections and trust with potential customers. This can be a strong motivator for a purchase.

15. Discount Code Ad

Example: Retarget users who visited your store but didn’t make a purchase with a special discount code like “Use code ‘THANKYOU15’ to save 15% on your next purchase.”

Why it works: Offering a discount code can incentivize users to return and complete their purchase, especially when the offer feels exclusive.

Conclusion

Facebook retargeting ads are an incredibly powerful tool for driving sales and increasing ROI. By strategically using retargeting ads based on your customers’ previous interactions with your brand, you can deliver personalized messages that encourage conversions.

From abandoned cart ads to cross-selling opportunities, these 15 Facebook retargeting ad examples can help guide you toward creating high-converting campaigns. Test different approaches, track results, and refine your strategies to continuously improve your ad performance and make more money for your business.