Art direction is much more than just creating visuals, as it’s a presentation of particular distinct identity that moves well with a target audience. Whether it is an existing brand or emerging, art direction commands perceptions and inspires loyalty and connection through different visual expressions tailored. Well-designed art direction will then help to create recognition and infuse meaningful communications in campaigns aligned throughout all channels. For new brands, this would be defining from the ground up a visual story, while for an existing brand, this would refine and elevate the existing narrative that keeps the audience engaged and connected.
At Bold Media, we combine creative vision with strategic thinking to bring art direction that stands out in your niche. Here’s why the art direction services make a difference:
Art direction is an all-round approach, or rather, the large-visual approach by design that transcends the individual visuals to shape the look, feel and story of the brand, while graphic design focuses on specific visual elements.
Of course, absolutely, because art direction lays strong visible grounds for new brands, developing the identity, aesthetic, and appeal that would align well with the future growth.
We have experience in several sectors; our approach varies to suit the particular needs and character of each industry-from fashion and lifestyle to tech, and many others.
The scope of a project can differ, but generally, most take between a month or two from concept to final deliverables.
Yes! Consistency in art direction does make your brand stronger, and we can align or modify your core visual language to fit with the theme of your campaign while keeping true to the look and feel of your brand.
We’d love to hear about your organization’s goals for your project on social media. Get in touch with us today for a FREE CUSTOM PROPOSAL!